Centre Marketing Officer

 MSI Sierra Leone is established in 1986, as a reproductive healthcare service delivery organization, a leader in reproductive choices, and a social enterprise that draws inspiration from both the non-profit and commercial works. We serve thousands of clients every year in Sierra Leone. We are part of a global partnership of organization that has a presence in 37 Countries around the world, who believe in providing woman and girls choice and excellence in reproductive healthcare from menstruation to menopause. We not only support physical and mental wellbeing of our clients but also unluck opportunities for improving the health of their families, allow them to continue in education advance their careers or work in their communities and in so doing, provide a springboard for the alleviation of poverty.

Key Responsibilities 

1.  Centre-Level Marketing Strategy & Execution

• Develop and implement the Centre’s monthly marketing plan tailored to service targets and community needs.

• Conduct situational analysis – market mapping, competitor analysis and price surveys

• Identify priority services (Family Planning, ANC, Ultrasound, Screening, Maternity Care, Breast Cancer Screening, etc.) and develop targeted promotion plans.

• Align Centre activities with national campaigns, seasonal trends, youth events, health weeks, and MSSL thematic campaigns.

2. Corporate & Institutional Partnerships

• Identify and pitch MSSL Centre Services to corporate organisations.

• Develop packages for special events as corporate wellness days, discount or negotiated rates, health insurance schemes.

• Coordinate onsite service delivery with Clinical Operations and Clinical Quality team.

• Manage key accounts, ensuring repeat partnerships

3. Digital Marketing Support & Online Visibility

• Collaborate with the digital marketer in developing daily/weekly content photos, client testimonials, event footages, before & after campaigns

• Support digital paid campaigns by identifying the right audience for targeting; promote centre services on all platforms.

4. In-Centre Brand Visibility & Client Experience

• Work with the Centre Operations Manager and Graphics Designer to ensure:

       Posters, banners, price boards, and signage are up to date

       Promotions are visible within waiting areas

       Service packages are prominently displayed

       The reception area communicates trust, comfort, and professionalism

       Conduct quick client pulse checks to assess satisfaction and identify gaps.

· Recommend improvements for:

       Client flow

       Waiting time

       Staff-client interaction

       Service clarity

       Follow-up communication

5. Reporting, Monitoring, and Analytics

• Prepare accurate and high-quality management and operational reports

• Develop a monthly dashboard summarising Centre marketing performance against targets

• Maintain a detailed corporate engagement tracker covering all institutional and corporate interactions.

• Use data driven insights to refine corporate pitch desks, pricing and service offerings.