Service Marketing Officer

MSI Sierra Leone is established in 1986, as a reproductive healthcare service delivery organization, a leader in reproductive choices, and a social enterprise that draws inspiration from both the non-profit and commercial works. We serve thousands of client every year in Sierra Leone. We are part of a global partnership of organization that has a presence in 37 Countries around the world , who believe in providing woman and girls choice and excellence in reproductive healthcare from menstruation to menopause. We not only support physical and mental wellbeing of our clients but also unluck opportunities for improving the health of their families, allow them to continue in education advance their careers or work in their communities and in so doing, provide a springboard for the alleviation of poverty.

Key Responsibilities

1.  Stakeholders Mobilisation & Outreach

• Plan and execute daily and weekly marketing activities aligned with the Centre's monthly marketing plan.

• Mobilise stakeholders including women, adolescents, and men to access Centre services such as Family Planning, ANC, Ultrasound, Screening, and Maternity Care.

• Establish and maintain relationships with corporate organisations, pharmacists, medical personnel, community leaders, religious groups, women's associations, schools, and local organisations to facilitate referrals.

• Represent MSSL at community events, health fairs, market activations, and awareness campaigns.

• Distribute IEC materials (flyers, brochures, calendars) in assigned catchment areas.

2.  Referral Generation & Client Follow-Up

• Recruit, register, and manage a network of referral partners, and health ambassadors.

• Track referrals made to the Centre and confirm client conversion rates in coordination with the reception team.

• Conduct follow-up calls for clients who were referred but did not attend, or for those requiring repeat services.

• Maintain an up-to-date referral log documenting agent activity, client status, and conversion outcomes

3. Centre-Level Promotional Activation

• Support the Service Marketing Manager in implementing the Centre's monthly marketing plan at the community and in-clinic levels.

• Coordinate and execute Centre-based promotional events such as open days, health talks, and free screening campaigns.

• Ensure in-clinic visibility materials, posters, banners, price boards, service flyers are current, properly displayed, and replaced when outdated.

• Gather client testimonials, success stories, and event photos for use in digital content, reporting to the Service Marketing Manager and Digital Marketer

4.  Corporate & Institutional Outreach Support

• Support the Service Marketing Manager in mapping and reaching out corporate organisations, employers, schools, in the catchment area.

• Distribute corporate service packages, flyers, and pricing information to targeted businesses and institutions.

• Represent MSSL during on-site corporate wellness events as directed by the Service Marketing Manager.

• Report all institutional leads and contacts to the Service Marketing Manager for follow-up and conversion tracking

5.  Client Experience & In-Clinic Observation

• Conduct informal client pulse checks in waiting areas to assess satisfaction, comfort, and experience quality.

• Observe and report on client flow, wait times, signage adequacy, and staff-client interactions to the Service Marketing Manager.

• Escalate any client complaints or experience gaps identified during in-clinic observation using the appropriate channels.

6.  Reporting & Data Collection

• Submit daily and weekly field activity reports to the Service Marketing Manager covering outreach activities, referrals, leads, and community engagements.

• Maintain accurate records of community contacts, referral agents, and outreach visits in the prescribed tracking tools.

• Support the monthly data compilation for the Centre's marketing performance dashboard.

• Flag data quality issues, community intelligence, or competitor activity observations promptly.